Subscriptions through Google Pay

First subscription is Emma lol. However, it’s paid through Google Pay, so Emma thinks Google Pay is the subscription and every other transaction through it. What have I done wrong?

You’re purchasing from Google App Store (rather than direct from Emma), so the merchant being Google is probably the expected behaviour. I use iPhone so I purchase from Apple App Store and in my case Apple comes up as the merchant.

I think the only way the behaviour could be different is if Emma sold subscriptions direct on their own website.

This is correct - either Google Play and Apple are the merchants for now as subscriptions are charged via the these stores