Crowdfunding for Emma

Hey guys,

we have been thinking about this quite a lot recently. :stuck_out_tongue:

The possibility of a crowdfunding for us is appealing to get everyone involved and considering we have just announced 100k monthly active users (real ones), it could be very easy for us to run one.

Would you be interested? Have you invested in any recently?

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I participated in a few crowdfunds 3-4 years ago. I havenā€™t done any since but Iā€™d be interested in participating in an Emma crowdfund.

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Was there any reason why you did a few? Any concerns on valuations, amount raised or more technical stuff?

It was when I started becoming aware of crowdfunding. There was only a limited amount of money I was willing to commit to investing in start-ups / non-listed companies (due to high risk, lack of liquidity, and inability to invest within ISA). I just reached that limit and stopped. Probably willing to put a bit more in now having had a break.

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Have you received any updates from those investments? I guess it could be an opportunity for us to grow the community. :slight_smile:

I did 6 in total. I think all of them have provided at least one email update per year to crowdfunding investors. Three have their own communities (Monzo, Freetrade, and Chip) and I think all get high engagement from crowdfunding participants. Chipā€™s community seems quietest.

I think a negative side effect of having both crowdfunding investors and a community is it can lead to more squabbles on the community as many investors become very protective of the company and jump on negative comments from other users - particularly evident on Monzo and Freetrade community. But maybe thatā€™s just a cost youā€™ll have to put up with anyway if youā€™d like the community to grow.

ah ah ah, I have seen this, but what can you do. For us, it would be great anyway.

Which platform would you consider the best? (also biggest)

A quick lookup on SimilarWeb would reveal that Seedrs has way more volume, but Crowdcube has done a lot of cool fintechs.

Is this because of the brand?

Yes, I was thinking the same.

By the way, this is happening in June. :wink:

Weā€™ll have more information very very soon.

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This is exciting, Iā€™ve been following Emma since your presentation at Monzo. Really love the app and have seen it improve significantly over the years.

I am also a big fan of crowdfunding, itā€™s definitely a great way to get super fans of the product. Iā€™ve invested in over 10 startups. Itā€™s also another way to market the app. Monzo is a great example of this.

Iā€™m looking forward to participating in the crowdfunding of Emma if the opportunity arises.

My preference is CrowdCube, but from what Iā€™m hearing about Seedrs and the secondary market and share allocation, it sounds like an interesting alternative.

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Hey @solcache, welcome to the Emma Community :wave:

So happy to hear that you think this is exciting!

What were your main reasons for investing in these startups? Was Monzo one of them?

Wow! Were you in the crowd? We got our first 100 users there. ehehe

I use both Seedrs and CrowdCube and I definitely prefer the first one. I should disclose that I worked for them more than 4 years ago, but it has nothing to do with that. All the process of buying and selling shares is much more well thought in Seedrs and you can see they put a lot of development and design effort in it. With CrowdCube is quite clunky. They recently contacted me so see if I was interested to sell my Freetrade shares and the process was supposed to be done via Google Sheet.
On Seedrs there is a proper Secondary Market.

I would go for Seedrs for similar reasons also if I was the company wanting to crowdfund. However, I donā€™t know about fees. I have the feeling that using CrowdCube might be more convenient from that point of view.

Anyway, as a side note, Iā€™ll join the campaign when is live, regardless from the platform.

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Thanks @rebekah, I wonder what took me so long to join, but Iā€™m here now :joy:. I invested in companies I think have good growth prospects and have a great product. Possible disrupters in the industry or have a nice niche.

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Haha @edoardomoreni im pretty sure I was one of those 100 :joy::joy:. It was a very good event.

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Grande Antonio!

For Crowdcube, our feeling is that they have been able to attract all the major consumer fintechs out there, so there is already a ton of fintech investors ready to invest.

While Seedrs has different deals on the platform.

Forever grateful to Simon from Monzo who invited me.

At the time, we had no funding, no team and it was just me and @antonio. :stuck_out_tongue:

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I makes sense. Although, at the time when I worked there, Revolut crowdfunded with Seerds and Monzo was quite close to do the same but I believe is was too shortly after Revolut.

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