Crowdfunding for Emma

Excellent, it’s been great and you guys have done an excellent job so far. I’ve obviously seen how the app has developed in that time.

Looking forward to future integrations. Have you guys go a roadmap of new goodies?

Also if you did go for Crowdfunding you’ll get more customers as a result. Do you think the platform will handle the scale up?

1 Like

Yes, Revolut did Seedrs, while Monzo used Crowdcube.

Yes,

we’ll publish a public roadmap in the next few weeks.

We are already quite big. :stuck_out_tongue:

It shouldn’t be a problem and everyone is welcome to join. :rocket:

Awesome looking forward to it :grin:

1 Like

Haha!! Love it and Emma will get even bigger :rocket:

1 Like

Hi everyone,

I think in general there will be demand for crowd funding. @edoardomoreni what’s the aim of crowdfunding for you and your existing investors? e.g. it can definitely help to raise app’s loyalty, marketing/awareness. Crowd funding can also help you guys extend your runway without as much dilution as raising from VCs, which could be a good financial consideration for the company if you want to maintain board control for longer. Either way, I’d personally be interested in a crowdfunding.

P.S. I’m new to the community, have been using Emma for a while and became an Emma Pro user last year. Work at a fintech startup called Cutover, was at HSBC digital but got super bored (HSBC/Barclays/Santander etc will never be able to build an app like Emma themselves, you guys are lightyears ahead)

I think this is the best aspect of the crowdfunding.

In the last 3 years, we have become the 1st finance app in the UK and now we want to build a “trusted brand” for money for the next 10 million users.

Having 6-10k people who invest in Emma and can help us in this process would be unbelievable. This would also give us incredible validation and prove that we are on the right path. :rocket:

2 Likes

We are working on this. :eyes:

Cool, makes sense. Have a look at Chip’s crowdfunding in that case. I think their product conversion from free → paying customers is quite high for people who participated in their 2/3 rounds of crowd funding. I bet they are all good at spreading word fo mouth too (I’m an investor in Chip)

How was the crowdfunding experience?

Hey Jase! What kind of investor perks would you love to see? :eyes:

What about free dinner with the founders post-covid? :stuck_out_tongue:

Ok that’s cool to know that product focused is important!

Hoodies, tees, socks, mugs, stickers - all that kind of thing could be really cool :sunglasses:

1 Like

Also you said about regular updates - how often would you expect to be updated?

You can all come to my place. ahaha

ps: I am cooking. :it:

1 Like

ahahhaah sounds good

1 Like

Pleased to see this and probably will look to participate (subject to seeing the financials etc as part of the DD)

Are you guys likely to qualify for EIS? I tend to gravitate away from crowdfunding that doesn’t

Alex

2 Likes

Yes, of course.

We would have the full allocation for this, it should be the first £5m.

Excellent. Look forward to seeing this move forward :slightly_smiling_face:

1 Like