I think in general there will be demand for crowd funding. @edoardomoreni what’s the aim of crowdfunding for you and your existing investors? e.g. it can definitely help to raise app’s loyalty, marketing/awareness. Crowd funding can also help you guys extend your runway without as much dilution as raising from VCs, which could be a good financial consideration for the company if you want to maintain board control for longer. Either way, I’d personally be interested in a crowdfunding.
P.S. I’m new to the community, have been using Emma for a while and became an Emma Pro user last year. Work at a fintech startup called Cutover, was at HSBC digital but got super bored (HSBC/Barclays/Santander etc will never be able to build an app like Emma themselves, you guys are lightyears ahead)
I think this is the best aspect of the crowdfunding.
In the last 3 years, we have become the 1st finance app in the UK and now we want to build a “trusted brand” for money for the next 10 million users.
Having 6-10k people who invest in Emma and can help us in this process would be unbelievable. This would also give us incredible validation and prove that we are on the right path.
Cool, makes sense. Have a look at Chip’s crowdfunding in that case. I think their product conversion from free → paying customers is quite high for people who participated in their 2/3 rounds of crowd funding. I bet they are all good at spreading word fo mouth too (I’m an investor in Chip)