Our new investment product

Emma News & Updates
1

Hey guys,

if you have updated the app, you might have seen we are launching a new investment product today in partnership with Seccl.

This product gives you:

  • Stronger protection: Your assets are held with an FCA-regulated custodian under CASS safeguarding rules. Cash may be protected by the FSCS up to £120,000 if Seccl were to fail.

  • A new investment universe: We’re updating what you can invest in. As part of this move, we’re transitioning from individual stocks to ETFs and investment funds, which offer broader market exposure.

  • Future investment features: This upgrade lays the groundwork for Stocks & shares ISAs and additional investment options inside Emma.

  • Industry-standard custody: Your investments will sit on a modern, regulated custody platform designed for UK investment products.

  • Updated fees: As part of this upgrade, our General investment account fees are changing. The fee you pay will now be based on the value of the investments in your account, and will depend on your subscription level. Learn more

Let us know if you have any questions :waving_hand:

When investing, your capital is at risk.

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2

I preferred Alpaca to be honest. I actually had my GIA as a bit of a punt so for me, I preferred the option to invest in individual stocks. I’m sure there will be others that will prefer funds.

I have investments in both stocks and managed funds with AJ Bell but what was good about the previous Emma offering is that you could own partial shares and spread any investment across the more expensive tech shares.

I hope Seccl will offer both in the future but for now, I don’t think I’ll re-invest

3

Hi @Nate,

thanks for letting us know!

We are launching an ISA this month and JISA later.

If you are on Pro the AUM fee is 0.20% and on Ultimate is 0.10% (with no trading charge for any plan).

This is a bit more competitive than AJBell ( Investment Charges, Fees & Rates | AJ Bell ).