I feel like a subscription revolt is coming somewhere down the line. Everything is a subscription now and every bricks and mortar plus startup is manoeuvring to get in on the act. Sooner or later customisers are going to question the value they’re getting and reassess their priorities. Anything that feels like old stool extended warranty will get the chop if you can’t demonstrate value.
For Emma, I’m surprised at the escalation in subscription options and fees. From a customer perspective looking at their whole financial landscape I think subscriptions will just begin to feel like bank fees. If they fee charging establishment start to look in this area I think that will spell trouble.
I’ve said for some time I think a lot of Emma’s value is in the analytics, but I don’t think they have been improving. My weekly/monthly reports continue to contain nonsensical ‘insights’ and little or no period to period analysis.
But if subscriptions are here for now then at least show the content / product / price tick sheet that allows a transparent choice for the customer.