No disrespect I love the UI of Emma but I have been paying for the pro plan for around 2 years. I moved from Yolt which was also free to sync all my account balances.
But now it’s asking me to upgrade beyond Pro to Emma Ultimate, so £15 per month (£180 per year) in order for me to now view the balances of a couple of sole trader self employed Starling business accounts I use. This is something I used to be able to do for free on Emma. Yolt also never charged me to sync any accounts.
But now the game is being played of, ‘remove this feature and charge more than you are paying already to get this same feature back’ so a feature that used to be free is now not even available on the Pro Plan I am on. It’s only available on the absolute maximum priced tier of £15 per month.
I am really not int this style of subscribing and so I think this is where it ends for me and Emma as much as I love Emma I’d happily continue paying for the Pro and it’s good to see you bring features in for people to pay more for Ultimate but now the ability to view all of my balances in one place - Emma, was the baseline feature and reason I used Emma, which was free on Emma and also on Yolt when I used Yolt.
Now I have to either pay £15 a month to get the same as what I had before, keep it as it is which is currently on the Pro subscription without now what for me is the main reason I use Emma - to see all my balances and transactions in one place. Or finally, end the subscription with Emma, save money and view all of my balances manually by just tapping the app itself of the bank or adding it for free to my Revolut account.
I’m only really giving feedback because you seem like the type of CEO that actually takes feedback in and listens. I am not angry or anything for me it’s just sad I have been faced with a choice and the choice is to end my pro subscription with Emma after using it for so long. It’s almost like a ‘lose lose’ for both Emma and myself. Emma loses a pro user and I no longer have the benefit of Emma.
It’s just if I cannot see all my balances and transactions in one place this was the underlying feature and reason I used Emma everything else was a nice bonus. I can get this feature nowadays though for free although I was still happy to pay Emma and stay in the Pro sub.
It’s just not worth £180 a year for me to do this now.
I did upgrade to Pro though for the custom transactions around 2 years ago and it was worth the upgrade. This was my only reason to upgrade to pro.
Now I just don’t want to pay to go from Pro to Ultimate to get the same as what I had on Pro - to sync all my banks. Something that I used to get for free on Emma basically now I can not even get on the Pro tier plan.
And it also means there is no point staying on the Pro plan.
So this is sadly where it ends for me.
Peace out though you seem like a nice guy Edoardo, genuinely you do. So I thought I’d just share this as to why I plan to end my Pro subscription.