On the contrary, I feel (just an opinion) that start up culture which promises the absolute world to users for peanuts, is unsustainable. Growth at the cost of any long term sustainability. And I don’t want Emma to explode into a supernova, because I love the app and want to keep using it
So I’m happy to see Emma pursuing responsible revenue streams by charging for a premium product. And splitting it into three tiers will help cover more ground, just like how Apple has different storage tiers for iPhones
But wow, these prices. Look, I don’t have the stats and so I haven’t done the maths and drawn up a demand curve but I just think they are so high, surely the optimal price/demand isn’t met here.
Emma has a premium subscriber base of what was it, 19%? I can’t remember, I deleted the email but I was impressed with the figure. But how many of those users are on a promotional price? That might mask any estimates of how many people might subscribe as the app grows…
I just think, if so many people I talk to wince at the idea of paying £2.30 a year for a premium weather app (CARROT crew represent!) then I can’t imagine what they would think about over £100 a year for this.
And myself, while I love Emma, cannot see myself paying more than I currently do for Pro, which is significantly less.