How do you decide which financial tools or services to recommend to others?

Hi everyone

I’m Joe — fairly new here! I work in affiliate partnerships for financial services and I’ve been learning a lot just by reading through threads in the community.

One thing I’ve always wondered, when you’re thinking about recommending a finance tool, service, or even just sharing a link, what makes you actually trust it enough to share with others?

Is it:

  • Personal experience?
  • Reviews?
  • Whether it’s UK-based?
  • Simplicity or pricing?

As someone managing partnerships, I’m trying to understand what really matters from the user’s point of view — not just the marketing side.

Would love to hear your thoughts!

Thanks,
Joe