I have been using Emma for about 14 months now and in principle I get what I need from it.
95% of the time I am completely on board with the approach that is taken to listening to customers and its very refreshing.
There have been a couple of “stubborn” points when I feel the Emma team are a bit blinkered to the bigger picture.
Assumption on my part I guess, but I reckon there are a lot of different user bases that use the app for different things.
- Budgeting and saving money
- Reports and analytics so see where they are spending etc
- Simple aggregator
I think for the most part I fall into category 3. I am a serial bank account holder and do this to maximise interest rates etc.
For me logging into Emma is mostly a quick view of all of my banks and cards in one go.
With this in mind I strongly believe in refining and fine tuning the current setup. As a hands on user there is lots of things that could be tightened.
Perhaps a user day would be an idea?
I guess the main part of what I am saying stems form a chat over twitter today and a topic I have mentioned quite a lot. Flexibilty to reach as many customers as possible and satisfy as many people as possible.
Making the app more dynamic can only be a good thing - at the moment there is literally one toggle in the settings screen.
There are quite a few “features” of Emma that are unnecessary for certain users and the facility to turn them off makes complete sense to me.
In the settings menu I reckon the following should be optional features (and no, these are not all geared to what I want)
- Learning - not everyone shops in a certain patter - machine learning on tags and categories does not work for everything and often skews reporting and analytics.
- Reports - turn off elements, or completely
- Auto sync - on/off
- Auto tags - personally If I want to tag transactions I will - the option to have them blank until I add a tag makes sense. Auto categories I understand but tags are much more personal.
I cannot actually think of much else that could be on/off - other ideas welcome.