The examples used in the weekly report are needlessly not inclusive. The prominent usage of mcdonalds as an example is off putting not only to people that are against animal abuse (e.g. vegans) but also people that don’t like to junk food (e.g. people that care about their health).
Surely you can come up with some better examples that won’t put off a large number of people for no good reason?
Hey Jan 
Welcome to the Emma Community 
Thank you for this feedback. We’d be happy to review the comparisons in the weekly report.
We’d love to hear any examples you have!
“You spent X last week on Y, that is an equivalent to taking Z rides on the tube!”
“You spent X last week on Y, that is an equivalent to planting Z trees using https://moretrees.eco/” (I assume you’re happy promoting other companies if you’re promoting mcdonalds now).
I’ll post more if I think of any
Love the tree idea! 
And yes, please share any more ideas you have