TBH I’m really not impressed with this stuff.
There’s clearly a negative sentiment building up in the pro users group (especially the paying ones).
I understand that free service = you are the product, so ads, data sharing and everything. But with a paid, premium product (I’m asking a certain Emma founder) please don’t argue that you know what UX works better for us. I’m paying for pro features but I’m also expecting a reduced (ideally, non-existent) level of nuisance to come with that.
I understand gamification to a certain extent, as long as it’s (still) fun. But when gamification turns into a pressure towards users to grow your product for you, it becomes annoying and kills said fun. I’m all up for spreading the word when I get the chance - as you’re doing a good job in general - but please don’t put this in my face. Let me decide if I want gunmy bears and cross-selling and what not, and if I don’t (and I’m paying you for it) just let me use the core product without the gimmicks please. Give me the option and let me be happy on my terms.
Not meaning to sound patronising but I’m only going on this rant because I do want to stay with you. But user loyalty is difficult to get and easy to lose. There are other similar apps (most of them free and less intrusive) and if the friction turns greater than the percieved value your growth can easily go negative.