I remember trying it on a friend’s recommendation after I started to experiment with the challenger banks and was looking for a way to track all my balances.
I’d previously bounced off stuff like YNAB because as a UK bank user the data entry system was painful, exponentially so with more accounts. The fact that Emma tracked all this and predicted my monthly bills without any effort from me was an absolutely killer feature.
It’s been my number one tool to help me get myself out of a few silly credit card debts and I credit it (alongside a couple of spreadsheets) with helping me save myself and my partner nearly £400 a month in interest payments.
Just simply a) knowing what I have left each month after regular bills and b) being able to build a basic budget based on past expenditures made it so effortless to sort everything out.
I think money matters in particular, especially if you’re struggling, can be so much more mental effort to sort out than the raw numbers otherwise suggest. Being able to measure current status and progress without too much effort (that might otherwise break flimsy willpower) is why I love it so much.
Now if you could just make the equivalent as a weight loss app that would be great
And yeah you’ve totally nailed on the head what we’re trying to achieve here - making money management as effortless as possible, so you actually want to spend the time focussing on improving your financial situation!
Yes! There is definitely a market for this right now after a year of lockdown