One thing that will increase the value of the Emma platform is improvements in transaction data and categorisation. You clearly recognise this and you are incentivising data improvements by giving “gummy bears” for updating transaction categories and allowing users to add twitter handles for the merchants.
Why then is editing the merchant/vendor (field name - “transaction name”) a pay feature? One of my biggest grievances with the app is the inaccuracy of the merchant names. I bought groceries in Mrs Bumbles Delicatessen Burford and Emma changed the merchant name to “Bumble” the dating app (complete with the dating app logo!) – imagine what my partner would think to see that mislabeled transaction!
If you allowed “transaction name” to be a free editable field, you would be able to collect, analyse, and much more quickly improve upon your vendor/merchant naming.
That’s your call… I just think it means it will take a lot longer to train your algorthim to assign proper merchant names. Incorrect categorisation (even if I have pro and can change it manually) is super annoying and is probably the main reason that I would choose to leave this product and move on to a competitor. I still use Mint for my US transactions and their merchant naming and categorisation is far superior. If/when Mint becomes available in the UK, I will probably leave Emma to use Mint for this very reason.
There are many examples, but the worst has been the one I provided in my original post: I bought groceries in Mrs Bumbles Delicatessen Burford and Emma changed the merchant name to “Bumble” the dating app (complete with the dating app logo!) – imagine what my partner would think to see that mislabeled transaction!