I feel unhappy about how you promote your refer-a-friend offer. I received Edoardo’s email regarding 1 Friend £50 offer yesterday. I thought it’s a good offer and then invited friends to join but then found the precondition of the new user becoming a paid user is hiding in the T&C which couldn’t be easily seen.
I feel very disappointed and being taken advantage of. I myself am a paid user having a good impression on Emma until yesterday. Now I feel your growth target (pushed by VC?) outweighed your customer’s experience, especially when this was sent from CEO’s email.
Like what Gaoler suggested above, perhaps the CEO message could be clearer?
It is not about whether Emma can afford to pay £50 for a new free user, it is about being crystal clear about the condition of getting the referral rewards to avoid disappointment after the user has done the work.
Sorry I might not be as smart as you, or I was spoiled by emails sent by other companies who assume their clients know nothing. I received an email from Revolut today elaborating what a user shall do to be eligible for an offer. That’s something I can understand.
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What do my friends need to do?
Sign up to a Revolut account using your unique referral link
Add money by connecting their bank or debit card
Order a physical Revolut card
Complete 3 purchase transactions with their new Revolut card (can be through a virtual card while they wait for their physical one)
