Introducing new Emma limits and changes to the plans

Thanks for your feedback.

Pensions can be tracked with offline accounts on Emma Pro. There is no public API to track them in a good way and it’s definitely not worth it.

For us, it makes much more sense to offer a real pension that aggregates all your past ones in the long term via Emma Invest.

Web is what we are going to work next. We are going to release an iPad and Mac version first, then Web.

For the API, in theory we could and we’ll probably have one, but realistically speaking will be used by 20 people, so at this point, considering the size of our team is just a waste of internal resources.

Regarding price, all our competitors in the US are priced more or less the same if not more ($14.99/mo).

In the U.K., there are a handful of tools that allow you to do something similar:

  • one sells your data and is dead because they sold 12 months ago to ClearScore
  • the other spams you with ads every time you open the app

Both models are not working, so even the second will die soon, they have actually announced it in the news recently.

I don’t think any other products will come to market unless fully paid. The reality is that in life we pay for things, including budgeting.

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I’m trialling MoneyHub to see if it stacks up to Emma. It seems to be quite reasonably priced at £15.00 a year and not trying to push as many upsell notifications. Plus no ads

The one you are saying is dead, I assume is money dashboard, what makes you say that? As in “dead”? I have on my list to try out as they have a web UI and you can download it fine. I know that as consumers we pay through data rather than £ there. But all providers reserves that right :rofl:

Thanks for the response.

The one I’m now trialing has many pension/investment providors (I’m using Moneyfarm, Nutmeg & Aviva), no ads, unlimited connections and no selling of data.

£1.49 a month ( or £14.99 for a year ) with 6 months free trial.

It has a different set of features beyond the basics to Emma … so subjective to compare, but does include a retirement modeller which I mentioned in a very early post (managing pensions will become a big issue since the rules are complex).

I guess I’ll see how it goes …

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I like the idea of a retirement calculator especially if u can link transactions to investment goals and such but I understand having to pay for services is the norm just understandably for a lot of people its gonna be an issue having to pay for something that was once free. You see it in streaming services all the time putting things behind a pay wall which was once free can cause a lot of issues but I’m sure the numbers are there, to back it up

They sold the company to ClearScore. There are no updates and the product will be shut down soon because they are using them to launch a B2B business (like in the case of moneyhub, which doesn’t really have a consumer product that works fine and 95% of their resources are on B2B).

Well, good for me, I suppose!

It’s funny that Emma seems to operate at this interface between customer wishes and hardheaded business decisions all the time. I’d love to see your data. Please post!

@edoardomoreni any plans to bring back the £14.99 a year Pro offer from 2020 :laughing:

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£14.99 is loss-making for the company, so it’s not going to happen.

I am locking this thread.

Our reasons are above for anyone who wants to read them.

We are committed to building every plan (free, plus, pro, and ultimate), but we need the help of our community to do so.

Our roadmap is public: https://emma-app.com/roadmap
The economics behind the change are here: Introducing new Emma limits and changes to the plans - #25 by edoardomoreni
Our official statement is here: Introducing new Emma limits and changes to the plans - Emma

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