# Shoppable TV Ads

**URL:** <https://community.emma-app.com/t/shoppable-tv-ads/4138>\
**Category:** General Chat\
**Created:** [May 18, 2021, 4:39pm UTC](https://community.emma-app.com/t/shoppable-tv-ads/4138 "2021-05-18T16:39:06Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![rebekah](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.emma-app.com/rebekah/32/1091_2.png) [@rebekah](https://community.emma-app.com/u/rebekah)\
**Post date:** [May 18, 2021, 4:39pm UTC](https://community.emma-app.com/t/shoppable-tv-ads/4138/1 "2021-05-18T16:39:06Z")

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Amazon [has unveiled a new feature](https://www.morningbrew.com/marketing/stories/2021/05/17/everyones-rolling-shoppable-inventory?utm_source=morning_brew) that it’s beta testing that lets you buy things straight from a TV ad on IMDb TV, either through Alexa or your Fire TV remote… Other streaming services are trying out shoppable QR codes that appear while you’re watching TV - both during shows and in ad breaks.

What are your thoughts on e-commerce developments like this? Would you use it?

I think it’s a cool idea, but think it could be a nightmare for anyone partial to impulse spending?!