# Crowdfunding for Emma

**URL:** <https://community.emma-app.com/t/crowdfunding-for-emma/29>\
**Category:** Crowdfunding\
**Created:** [April 11, 2019, 11:38am UTC](https://community.emma-app.com/t/crowdfunding-for-emma/29 "2019-04-11T11:38:54Z")\
**Posts on this page:** 20\
**Page:** 1

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**Author:** ![edoardomoreni](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.emma-app.com/edoardomoreni/32/9_2.png) [@edoardomoreni](https://community.emma-app.com/u/edoardomoreni)\
**Post date:** [April 11, 2019, 11:38am UTC](https://community.emma-app.com/t/crowdfunding-for-emma/29/1 "2019-04-11T11:38:54Z")

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We have never thought about this, but it would be interesting to know what your thoughts are.

**Would you be interested in Emma?**

Have you previously invested in other Fintechs? If so, who? What was the experience like for you?

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**Author:** ![grant.m](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.emma-app.com/grant.m/32/2415_2.png) [@grant.m](https://community.emma-app.com/u/grant.m)\
**Post date:** [April 11, 2019, 5:52pm UTC](https://community.emma-app.com/t/crowdfunding-for-emma/29/2 "2019-04-11T17:52:39Z")

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If you were to look for investment, where do you inject it?

- Staffing
- Tech Development

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**Author:** ![edoardomoreni](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.emma-app.com/edoardomoreni/32/9_2.png) [@edoardomoreni](https://community.emma-app.com/u/edoardomoreni)\
**Post date:** [April 11, 2019, 5:53pm UTC](https://community.emma-app.com/t/crowdfunding-for-emma/29/3 "2019-04-11T17:53:34Z")

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🌎 Expansion  
👨‍👨‍👧‍👦 People  
🛠 Product, Product, Product - the most important thing.

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**Author:** ![vivian](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.emma-app.com/vivian/32/77_2.png) [@vivian](https://community.emma-app.com/u/vivian)\
**Post date:** [April 12, 2019, 1:53pm UTC](https://community.emma-app.com/t/crowdfunding-for-emma/29/4 "2019-04-12T13:53:18Z")

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I am interested, you bet I am.  
Currently I have invested a tiny little with Monzo and Chip.

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**Author:** ![fatkidonfire](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.emma-app.com/fatkidonfire/32/80_2.png) [@fatkidonfire](https://community.emma-app.com/u/fatkidonfire)\
**Post date:** [April 12, 2019, 1:57pm UTC](https://community.emma-app.com/t/crowdfunding-for-emma/29/5 "2019-04-12T13:57:56Z")

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Raised £175k on Seedrs a few years back, and invested in a few fintechs (largest being Monzo).

What would you be raising for, what’d be the runway length and where would you be when the raise runs out?

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**Author:** ![edoardomoreni](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.emma-app.com/edoardomoreni/32/9_2.png) [@edoardomoreni](https://community.emma-app.com/u/edoardomoreni)\
**Post date:** [April 12, 2019, 2:02pm UTC](https://community.emma-app.com/t/crowdfunding-for-emma/29/6 "2019-04-12T14:02:40Z")

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Ehehe, we don’t have anything planned yet; but I think it would be nice to share a slice of the cake with other institutional investors and angels. 😉

We did a couple of raises last year. [https://beta.companieshouse.gov.uk/company/10578464/filing-history](https://beta.companieshouse.gov.uk/company/10578464/filing-history)

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**Author:** ![fatkidonfire](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.emma-app.com/fatkidonfire/32/80_2.png) [@fatkidonfire](https://community.emma-app.com/u/fatkidonfire)\
**Post date:** [April 12, 2019, 2:05pm UTC](https://community.emma-app.com/t/crowdfunding-for-emma/29/7 "2019-04-12T14:05:02Z")

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> [@edoardomoreni](#):
>
> We did a couple of raises last year

👏

good plan! Happy to contribute if you keep the speedy updates, awesome product and great customer service up 😉

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**Author:** ![edoardomoreni](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.emma-app.com/edoardomoreni/32/9_2.png) [@edoardomoreni](https://community.emma-app.com/u/edoardomoreni)\
**Post date:** [April 12, 2019, 2:27pm UTC](https://community.emma-app.com/t/crowdfunding-for-emma/29/8 "2019-04-12T14:27:12Z")

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The only issue we think there is with a crowdfunding is time, bureaucracy and everything related. I think Monzo pretty much had a huge chunk of the team focused on that for weeks, which is not ideal. 🙂

Then there are also the “fake crowdfundings” with 7-8 angel investors that put £50k tickets + some users. 😅

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**Author:** ![Rodriguek](https://avatars.discourse-cdn.com/v4/letter/r/3ec8ea/32.png) [@Rodriguek](https://community.emma-app.com/u/Rodriguek)\
**Post date:** [April 18, 2019, 9:39am UTC](https://community.emma-app.com/t/crowdfunding-for-emma/29/9 "2019-04-18T09:39:44Z")

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Monzo’s last round was quite a big round! Hypothetically How much would Emma be looking to raise?

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**Author:** ![edoardomoreni](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.emma-app.com/edoardomoreni/32/9_2.png) [@edoardomoreni](https://community.emma-app.com/u/edoardomoreni)\
**Post date:** [April 18, 2019, 9:58am UTC](https://community.emma-app.com/t/crowdfunding-for-emma/29/10 "2019-04-18T09:58:58Z")

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£1 billion. 😏😏

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**Author:** ![JJMC](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.emma-app.com/jjmc/32/274_2.png) [@JJMC](https://community.emma-app.com/u/JJMC)\
**Post date:** [April 18, 2019, 6:11pm UTC](https://community.emma-app.com/t/crowdfunding-for-emma/29/11 "2019-04-18T18:11:09Z")

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Yes, would be interested and never previously invested.

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**Author:** ![vekariya17](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.emma-app.com/vekariya17/32/277_2.png) [@vekariya17](https://community.emma-app.com/u/vekariya17)\
**Post date:** [April 18, 2019, 7:48pm UTC](https://community.emma-app.com/t/crowdfunding-for-emma/29/12 "2019-04-18T19:48:06Z")

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Only invested in Monzo, hopeing it pays back in the long term.

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**Author:** ![edoardomoreni](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.emma-app.com/edoardomoreni/32/9_2.png) [@edoardomoreni](https://community.emma-app.com/u/edoardomoreni)\
**Post date:** [April 19, 2019, 9:08am UTC](https://community.emma-app.com/t/crowdfunding-for-emma/29/13 "2019-04-19T09:08:29Z")

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Do you know the dynamics of crowd cube and how it works out legally for you?

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**Author:** ![o99](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.emma-app.com/o99/32/2132_2.png) [@o99](https://community.emma-app.com/u/o99)\
**Post date:** [May 9, 2019, 9:24pm UTC](https://community.emma-app.com/t/crowdfunding-for-emma/29/14 "2019-05-09T21:24:27Z")

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Yes, I’d be interested. Have invested in a few Fintechs - Monzo, Freetrade, Coconut, Chip, and Jaja.

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**Author:** ![edoardomoreni](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.emma-app.com/edoardomoreni/32/9_2.png) [@edoardomoreni](https://community.emma-app.com/u/edoardomoreni)\
**Post date:** [May 9, 2019, 10:09pm UTC](https://community.emma-app.com/t/crowdfunding-for-emma/29/15 "2019-05-09T22:09:47Z")

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How’s Jaja doing?

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**Author:** ![o99](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.emma-app.com/o99/32/2132_2.png) [@o99](https://community.emma-app.com/u/o99)\
**Post date:** [May 9, 2019, 11:09pm UTC](https://community.emma-app.com/t/crowdfunding-for-emma/29/16 "2019-05-09T23:09:30Z")

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No idea really. They seem to have been delayed from their initial stated plan to have had a public launch by now. But they don’t report on progress often or in depth so don’t know what the hold up is.

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**Author:** ![Recchan](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.emma-app.com/recchan/32/444_2.png) [@Recchan](https://community.emma-app.com/u/Recchan)\
**Post date:** [July 10, 2019, 10:24pm UTC](https://community.emma-app.com/t/crowdfunding-for-emma/29/17 "2019-07-10T22:24:04Z")

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If you were to do this I’d like it made extremely clear the implications of changing someone’s tax status plus that their investment won’t be liquidated possibly until Emma goes bust (although we hope it won’t it’s still possible!)

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**Author:** ![edoardomoreni](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.emma-app.com/edoardomoreni/32/9_2.png) [@edoardomoreni](https://community.emma-app.com/u/edoardomoreni)\
**Post date:** [July 21, 2019, 6:27pm UTC](https://community.emma-app.com/t/crowdfunding-for-emma/29/18 "2019-07-21T18:27:00Z")

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Yes, of course. 🙂

It’s interesting to see all these Fintechs going for it, but we have never had a public opinion about it.

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**Author:** ![sparklesandsweat](https://avatars.discourse-cdn.com/v4/letter/s/a183cd/32.png) [@sparklesandsweat](https://community.emma-app.com/u/sparklesandsweat)\
**Post date:** [July 26, 2019, 9:10pm UTC](https://community.emma-app.com/t/crowdfunding-for-emma/29/19 "2019-07-26T21:10:39Z")

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Longtime lurker first time poster here 🙂

I would absolutely love for emma to do a crowdfund raise - it’s always great to be an early adopter+investor (testing new features, exclusive updates, etc), it feels much more involved than being merely an early user. I’ve long been waiting for the right finance app and am wondering if Emma might fill that gap. Knowing the financial health and company ethos of Emma (i.e. through a pitch deck and shareholder updates) would make me more comfortable trusting them with my financial data 👍

I personally don’t think there’d be a problem raising capital, given a reasonable valuation.

I’m indifferent as to the platform used. Crowdcube’s fee structure is vastly cheaper in the event of a profitable exit - but I agree they’re weaker on due diligence 😕 Also, Seedrs have strong investor protections that can have a material positive effect on return (e.g. pre-emption rights). But then, crowdcube has a larger user base so one would presume a greater pool of crowd capital and potential users.

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**Author:** ![edoardomoreni](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.emma-app.com/edoardomoreni/32/9_2.png) [@edoardomoreni](https://community.emma-app.com/u/edoardomoreni)\
**Post date:** [July 26, 2019, 9:54pm UTC](https://community.emma-app.com/t/crowdfunding-for-emma/29/20 "2019-07-26T21:54:09Z")

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> [@sparklesandsweat](#):
>
> but I agree they’re weaker on due diligence

Do crowdfunding platforms run due diligence? 😮

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