# Apple in app subscriptions

**URL:** <https://community.emma-app.com/t/apple-in-app-subscriptions/2619>\
**Category:** General Chat\
**Created:** [July 31, 2020, 11:15am UTC](https://community.emma-app.com/t/apple-in-app-subscriptions/2619 "2020-07-31T11:15:22Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![sean.read](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.emma-app.com/sean.read/32/1970_2.png) [@sean.read](https://community.emma-app.com/u/sean.read)\
**Post date:** [July 31, 2020, 11:15am UTC](https://community.emma-app.com/t/apple-in-app-subscriptions/2619/1 "2020-07-31T11:15:23Z")

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Not sure if anyone heard of the dispute between the new email company [Hey.com](http://Hey.com) and Apple, the dispute didn’t last long but the gist was [Hey.com](http://Hey.com) didn’t want their subscription model in app as Apple get a 15% - 30% Cut, the dispute didn’t take long and eventually Apple allowed them to publish their app and [HEY.COM](http://HEY.COM) only take subscriptions online so they don’t have to lose a large percentage of revenue. Where I’m getting at is wouldn’t it be sensible if Emma took the same approach at £60 for a year and if Apple takes up to 30% that’s up to £18 per subscriber, for every 10 that’s £180, every 100 subs £1800. I don’t think it affects any app quality would probably help the company grow 🤩

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**Author:** ![sebinsua](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.emma-app.com/sebinsua/32/300_2.png) [@sebinsua](https://community.emma-app.com/u/sebinsua)\
**Post date:** [July 31, 2020, 1:36pm UTC](https://community.emma-app.com/t/apple-in-app-subscriptions/2619/2 "2020-07-31T13:36:35Z")

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I think they’d need to ‘rework’ the sign-up process to happen via a web app outside of Apple’s control for this to be allowed. So they’d need to build an Emma Pro web app which would be a tonne of work.

I think ‘gaining more users’ over ‘taking a larger slice of the pie’ is a smarter move at this stage in the companies life.

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**Author:** ![sean.read](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.emma-app.com/sean.read/32/1970_2.png) [@sean.read](https://community.emma-app.com/u/sean.read)\
**Post date:** [July 31, 2020, 1:50pm UTC](https://community.emma-app.com/t/apple-in-app-subscriptions/2619/3 "2020-07-31T13:50:10Z")

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I appreciate what you’re saying there, but the cost of maintaining a basic e-commerce platform and attaching it to the website would be far cheaper! The idea of having a web platform is most probably very far away, Having a e-commerce section of the main website wouldn’t take to much time and not only that, unless you’re a twitter user or you’re apart of this community or you happen to try the app you don’t get much intel in advance about Pro, I wouldn’t of been able to tell you about if I hadn’t of tried Emma myself. Apologies about the length 😂 If we had 100 users a year for 3 years that’s approximately £5400 thrown away when that could of helped towards growth, e-commerce platforms range between £10-£30 a month and that depends on traffic 🙂