✅ Amazon Cards/ New Day Integration

For transparency on NewDay: there has been a problem with our enrolment into their platform due to a bug in their code… so we have been able to register, but our account doesn’t have the permission to do anything.

I’ve emailed their OB team in July asking them to fix it and they said they would make amends to our registration and let us know when they’ve done it.

Never heard back since then. I’ve followed up a few times in August and they never replied, besides an automated message that says “thank you for your query. We aim to respond in 1 working day”. :unamused:

I have an Amazon card too and can’t wait to connect it to Emma!

PS. Thanks @Seb for letting us know about the other issue, we weren’t even aware of it.


Interesting to hear about that @antonio, I appreciate the transparency. Hopefully they sort out the permissions problem soon.

The other issue is annoying but not a breaking problem as you can still make it work, so probably not a blocker to launch.

Is there anything we can do as customers of NewDay to add some pressure?
I’d love this to move forward.

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Snoop has a work round where you log in through the website, through Snoop app and it links the New Day (Amazon) Credit card.

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Still broken after trying it with Snoop. Seems not to stay connected either.

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Any luck with New Day or still lingering?

They are not replying. We have informed Open Banking and FCA.


Is there a way for us, as end users to make a complain to the same entities (Open Banking and FCA)?
With reasonable amount of complaints it may be easier to push them.

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We have NewDay ready to test (Help us test NewDay!).

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UK amazon card will shortly be discontinued and will be replaced by “Pulse”.

Will the change be seemless in emma ?


Pulse will have to be supported by Emma. If it is, then customers can be migrated to the new connection (and it will be available as an option) much like how Clydesdale and Yorkshire Bank connections were migrated over to Virgin Money.

@edoardomoreni will you consider adding support (and a migration path) for Pulse to Emma?